I’m not as perturbed by Google’s business model as many people are because I think Google services generally make the world a better place. But DuckDuckGo has acquired only 0.6% of the market. For some people, that’s become anathema, pushing them to switch to DuckDuckGo (also based on Bing, see “ Search in Private with DuckDuckGo,” 20 August 2014). That’s because Google’s business model revolves around tracking and profiling users and then using that information to underpin the targeting of ads. Is there room for a new search engine, such as the just-announced Brave Search? Perhaps, if it can combine quality search results with a focus on privacy. According to StatCounter, Google has 92.49% of the worldwide search engine market share, with Microsoft Bing second at 2.31% and Yahoo Search (based on Bing) at 1.53%. Google has risen to its position of dominance in the tech world on the back of its search engine, which has no effective competition. #1628: iPhone 14 impressions, Dark Sky end-of-life, tales from Rogue Amoebaīrave Search Public Beta Offers Alternative to Google.#1629: iOS 16.0.2, customizing the iOS 16 Lock Screen, iPhone wallet cases, meditate for free with Oak.

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The brave search engine